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Qualitative study in healthcare - In-depth terviews with physicians
2008-11-06
Main aim of the project was to test new drug concept. 20 in-depth interviews were conducted: 10 with GPs and 10 with gynecologists. PMR experienced moderators were responsible for conducting the interviews and analysis of the project results.
PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
- international research,
- B2B and consumer surveys,
- central location tests,
- healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
- brand awareness studies using our PMR Brand Image methodology,
- name, package and product testing,
- competition & segmentation studies,
- comprehensive industry analyses using PMR Market Insight methodology.
e-mail: info@pmr-r.com
tel. (+48 12) 618 90 80
