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Face-to-face interviews with footwear stores' customers in Poland

Research Project - retail and FMCG
We conducted 1200 face-to-face interviews with customers of footwear stores in seven selected Polish cities regarded their impressions from visiting the shop. The study was performed for a world leading shoe manufacturer. The client received a formatted database including the record of open-ended questions in English.

PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.
Please contact us with your questions and requests on:
e-mail: info@pmrcr.com
tel. (+48 12) 201 34 60

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