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Internet use among HoReCa representatives - qualitative research

Research Project - HoReCa
PMR Research carried out a series of teledepth interviews with HoReCa representatives. The main aim of the study was to identify how HoReCa representatives use the internet in their everyday work, particularly:
  • what type of information they are mainly looking for,
  • what search methods they use (search engines, sector portals),
  • the image of the most popular sector portals.
The project deliverable to the Client was a presentation with an in-depth analysis of the data obtained. The presentation also included:
  • profiles of the most popular websites for HoReCa representatives,
  • recommendations on the appearance and content of the websites.
PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.
Please contact us with your questions and requests on:
e-mail: info@pmrcr.com
tel. (+48 12) 201 34 60

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