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Polish telecommunication sector - seventh edition of survey

Research Project - IT and telecommunications
PMR Research conducted a survey among marketing department heads and other top management personnel of the 100 largest telecommunication companies in Poland. Commissioned by PMR Publications, the telephone-survey was conducted in August 2008 with 76 interviews successfully completed.

The key goals of the study were as follows:
  • to assess the current situation in the Polish telecommunication sector,
  • to assess the perspectives of growth of Polish telecomunnication market and its respective segments,
  • to identify factors that have the strongest positive and negative influence on the Polish telecommunication market,
  • to assess perspectives of growth of selected telecommunication technologies and services.
The results of the survey were used in the report "The telecommunication market in Poland 2008" published by PMR Publications.

PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.
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