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The market of specialist law and financial publications in Poland

Research Project - other industries
PMR Research conducted a survey on the Polish market of specialist law and financial publications. The main aim of the project was to measure the purchase potential in given segments of the market. The final report was based on 720 CATI interviews with companies (divided into eight segments) and public authorities (divided into three segments). The main topic of the interview was the demand for specialist law and financial publications. As a project deliverable the client received a report analysing all the segments of market surveyed, the demand they generate and the level of their spending on publications, brand awareness, level of satisfaction with publications, and other detailed information.

PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.
Please contact us with your questions and requests on:
tel. (+48 12) 201 34 60

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