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Image study of tourism fair events among travel agencies and tour operators

Research Project - other industries
PMR Research analyzed the image of travel fair events among representatives of tourism branch in Poland. The project was commissioned by a major Polish host of international fair events. The aim of the study was to assess the potential market of business visitors coming to travel fair events and investigating the image of selected tourist fairs and exhibitions.

Within this project PMR Research conducted 400 CATI interviews with travel agencies and tour operators all over Poland. As a result our client received a detailed report with research results.

PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.
Please contact us with your questions and requests on:
tel. (+48 12) 201 34 60

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