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Forecasts for a segment of the Polish construction materials market

Research Project - construction market
PMR Market Insight PMR Research was commissioned by a leading global manufacturer of construction materials to conduct a research project on one of the segments of the Polish market of building materials.

The aims of the project included:
  • Describing the current situation of the market and in several of its segments, including estimating the size of the market.
  • Preparation of an extensive database of potential sales leads.
  • Preparation of forecasts for the market as a whole and its particular segments until 2010.
In order to gather the required information, we employed our proprietary methodology - PMR Market Insight. The PMR-developed methodology assists in the preparation of industry reports, market sizing and forecasting. It combines quantitative and qualitative techniques as well as desk research.

PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.
Please contact us with your questions and requests on:
tel. (+48 12) 201 34 60

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