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Extensive market study of portable power generators in Russia

Research Project - industrial production
PMR Research has recently completed a project on the Russian market of portable gensets of up to 12 kW. The aim of the project was to provide information on market size, main market segments, distribution channels, certification requirements and the competitive landscape.

For the purposes of the study we conducted more than 40 in-depth interviews with distributors of portable gensets in Russia. We also conducted 200 interviews with end-users from the residential and construction segments. The overall objective of this survey was to understand the needs and behaviours of the main consumer segments regarding purchasing and usage of portable gensets.

The report also included a Russia country profile and a detailed description of the Russian energy and construction markets.

The project was commissioned by a major manufacturer of portable power generators. In addition to the market description, we also provided the client with recommendations and marketing strategy guidelines.

The client was satisfied with the quality of the project deliverables and commissioned PMR to conduct similar studies in three other Central European countries.

PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.
Please contact us with your questions and requests on:
e-mail: info@pmrcr.com
tel. (+48 12) 201 34 60

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