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Qualitative market research regarding attitudes and views of the Polish youth

Research Project - other industries
Research was commissioned to PMR by British consulting and research agency Nunwood and was conducted using Focus Group Interviews (FGI) method.

PMR Research conducted two group discussions - each group consisted of six respondents and interviews lasted for three hours. Report from the study described below listed issues:
  • Polish youth ways of spending leisure time,
  • attitudes towards controversial issues regarding contemporary world (politics, environment),
  • attitudes towards other nationalities,
  • aspirations,
  • opinion regarding brands,
  • opinion regarding fashion and sport culture,
  • engagement in social networks.

Research was a part of an international project aiming to compare attitudes of youth from different countries.

PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.
Please contact us with your questions and requests on:
tel. (+48 12) 201 34 60

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