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PMR Research gathered information on mobile users in Poland for Hermelin Nordic Research

Research Project - construction market
PMR Research was commissioned by Hermelin Nordic Research – a Scandinavian market research company – to conduct desk research to gather the following information on internet users aged 18-28 in Poland:
  • demographic structure,
  • lifestyles (what internet users value and believe and how they spend their free time),
  • internet use (where do users access the internet, when did they begin to use the internet, how frequently and for how long are they online, what kind of online services do they use, etc.),
  • media use (do internauts read newspapers or magazines and which radio stations and TV channels do they prefer).
PMR Research also gathered information on the mobile telephony market in Poland:
  • market size,
  • market dynamics,
  • handset penetration,
  • market shares of mobile operators,
  • number of mobile telephony subscribers in Poland,
  • market trends,
  • shares of pre-paid and post-paid services in total mobile telephony market,
  • mobile user loyalty to operators,
  • other information.
The gathered data was used to prepare a preliminary study on mobile user segmentation in Poland.

PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.
Please contact us with your questions and requests on:
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