Working for a UK-based client, PMR carried out four focus group interviews with people who had recently bought or were planning to buy large household appliances. The study was a part of an international project. The main aim of the research was to test innovative advertisement concepts, and the project deliverable was a report summarising the main findings of the study.
PMR Research offers a full range of marketing research services across the Central and Eastern European countries. We provide consumer research services (such as customer satisfaction studies, segmentation studies, brand image studies and others), B2B research, and comprehensive industry analysis services. For more detailed information on the services offered by PMR Research please contact us:
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White goods - advertising concepts testing 
