PMR Research has carried out a segmentation of the electric components market in Poland. The report was based on 300 CATI interviews with panel builders, designers of wiring systems, and contractors.
The main aims of the project were to classify the market into segments based on buyers' preferences (regarding products, customer service, prices, delivery times, etc.), and to understand the purchasing and decision-making processes and customers' needs.
PMR Research offers a full range of marketing research services across the Central and Eastern European countries. We provide consumer research services (such as customer satisfaction studies, segmentation studies, brand image studies and others), B2B research, and comprehensive industry analysis services. For more detailed information on the services offered by PMR Research please contact us:
tel. (48 12) 618 90 80
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Segmentation of the electrical components market in Poland
