PMR Research conducted a central location test on consumers of alcoholic beverages in Poland. The project was commissioned by an US-based client, on behalf of one of the biggest global producers of alcoholic beverages. The main objective of the project was to gather opinions on flavoured vodkas as well as to identify the preferences of Polish vodka buyers. The research relied on a mixture of quantitative and qualitative techniques. During the three hour test session, in addition to answering questions, respondents evaluated advertisement concepts, watched a film and took part in a 20?30 minute discussion on flavoured vodkas. 105 consumers responded using computerized personal keypads, thus, allowing the Client simultaneously viewing the test results in the backroom.
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Research on consumers of alcoholic beverages and advertisement concept testing
