PMR Research has conducted in depth telephone interviews with people responsible for, or influencing, the
pricing and reimbursement policies of medication in Hungary: payers, Key Opinion Leaders and the manager of a patients association. The main goal of the research was to gather knowledge on how reimbursement priorities are set by decision makers and what is the priority for cholesterol management versus other therapeutic areas. Working together with our Hungarian partnering agency, we have completed 9 hour-long interviews and provided our client with detailed notes in English.
PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
- international research
- B2B and B2C surveys
- central location tests
- healthcare research using proprietary physicians’ and pharmacists’ Medical Panel
- brand awareness studies using our Brand Image Insight methodology
- name, package and product testing
- competition & segmentation studies
- comprehensive industry analyses using PMR MarketInsight methodology
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e-mail:
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tel. (+48 12) 618 90 80
Pricing and reimbursement research for cholesterol management drugs in Hungary