The British market research company Accent Marketing & Research commissioned PMR Research to conduct a study on organic and genetically modified food. The study was part of an international project; PMR Research was responsible for fieldwork in Poland. The respondents were primary shoppers (persons responsible for most food shopping for their households).
The responsibilities of PMR Research included:
- adapting questionnaire to local conditions
- conducting 300 face-to-face interviews in Poland's six largest cities
- preparing a cleared database.
Client's opinion:
"Accent recently asked PMR to undertake 300 face to face interviews with people in Poland as part of a multi-country study being co-ordinated from the UK, looking at choices regarding the purchase of organic and genetically modified foods. PMR were very helpful and responsive throughout the project and went beyond the specification in terms of the data they delivered to us. We were delighted with the quality of their work and would be very happy to work with PMR again in the future"
Alison Lawrence, Associate Director, Accent Marketing & Research
For detailed information on custom industry analysis services provided by PMR Research, please contact:
PMR Research
info@pmr-r.com
tel. (+48 12) 618 90 80
PMR Research takes part in a multi-country study on organic and genetically modified foods
