A client of PMR was interested in obtaining information regarding the number of customers in
restaurants located in the food courts in selected
shopping malls. PMR conducted a research on the number of completed transactions in three shopping malls in different Polish cities. The customers were tallied up by trained PMR interviewers. As a project deliverable the client received Excel database with information regarding the number of customers visiting restaurants at given time slots.
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Number of customers in shopping malls
