The project dealt with a new drug to treat Peyronie’s disease that our client plans to introduce to the market. We spoke to urologists in Poland and the Czech Republic regarding their current treatment methods and asked their opinion on the new potential drug. The results of the study will help the client to define the market potential for the new drug, the ideal group to target marketing activities, and help designing further clinical trials.

Within this project, we have completed 12 in-depth telephone interview with urologists in the Czech Republic and 12 interviews with Polish urologists: 3 personal interview conducted in a focus studio in Warsaw and viewed live by our client, as well as 9 in-depth telephone interviews.

PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:

• international research
• B2B and customer surveys
• central location tests
• healthcare research using proprietary physicians’ and pharmacists’ Medical Panel
• brand awareness studies using our Brand Image Insight methodology
• name, package and product testing
• competition & segmentation studies
• comprehensive industry analyses using PMR MarketInsight methodology.

Please contact us with your questions and requests on:
e-mail: [email protected]
tel. (+48 12) 618 90 80

More about: qualitative research »