Commissioned by the owner of a retail chain, PMR has conducted market research regarding customer satisfaction with a number of
hypermarket chains. We conducted a total of 600 CATI interviews in selected locations in Poland and asked respondents about the stores they visit and their satisfaction with specific sections of their product mix. The client received a part-processed database.
PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
- international research
- B2B and consumer surveys
- central location tests
- healthcare research using proprietary physicians’ and pharmacists’ Medical Panel
- brand awareness studies using our Brand Image Insight methodology
- name, package and product testing
- competition & segmentation studies
- comprehensive industry analyses using PMR MarketInsight methodology.
Please contact us with your questions and requests on:
e-mail:
info@pmr-r.com
tel. (+48 12) 618 90 80
Hypermarket customer satisfaction study – CATI survey
