Working for a global player from the FMCG sector, PMR Research conducted 60 face-to-face interviews with managers of up-market cafes, restaurants and hotels in Cracow holding personal responsibility for tea selection and ordering. The aim of this study was to asset a new tea bag product and merchandising concept for the HoReCa channel, understand customers needs and requirements towards offered tea and the manner in which tea is prepared and served. Additionally, the Client received photos of tea exposures and tea preparation and serving facilities of researched establishments.

PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:

• international research
• B2B and B2C surveys
• central location tests
• healthcare research using proprietary physicians’ and pharmacists’ Medical Panel
• brand awareness studies using our Brand Image Insight methodology
• name, package and product testing
• competition & segmentation studies
• comprehensive industry analyses using PMR MarketInsight methodology

Please contact us with your questions and requests on:
e-mail: info@pmr-r.com
tel. (+48 12) 618 90 80

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