In January 2006, PMR Research was commissioned by a global pharmaceuticals company to conduct a market research study.
The aim of the study was to explore a particular segment of the OTC product market in order to determine the possibilities for launching this product category on the Polish market.
The study consisted of two parts:
- Qualitative part – 2 focus groups with consumers (carried out in Warsaw in January 2006)
- Quantitative part – 150 face-to-face interviews with pharmacists (carried out in Krakow, Katowice and Warsaw, in February 2006)
The main aims of the study included:
- Consumer behaviour patterns and attitudes, factors influencing consumer purchase decisions, brand awareness, image and perception of the brand, advantages and disadvantages of different OTC product types, distribution alternatives, pharmacists opinions and attitudes toward the OTC product
After each part of the study a separate report was prepared. We also delivered to the Client a final report including the results of two parts of the study and recommendations.
For more detailed information on the services provided by PMR
Research please contact us:
tel. (48 12) 618 90 80
fax (48 12) 618 90 08
e-mail:
info@pmr-r.com
www.research-pmr.com
www.pmrcorporate.com
Focus groups and face-to-face interviews for a global pharmaceuticals company