PMR Research carried out almost 50 telephone interview with representatives of Polish institutional medicine buyers as a part of multi-country study regarding corporate reputation of pharmaceutical companies. The study was conducted for a Royal Institute of Technology in Stockholm. The interviews were carried out with a use of CATI technique.
PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
- international research
- B2B and consumer surveys
- central location tests
- healthcare research using proprietary physicians’ and pharmacists’ Medical Panel
- brand awareness studies using our Brand Image Insight methodology
- name, package and product testing
- competition & segmentation studies
- comprehensive industry analyses using PMR MarketInsight methodology.
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Corporate reputation of pharmaceutical companies – CATI study among institutional medicine buyers in Poland