PMR Research carried out a customer study on fresh vegetables. Respondents tested the products and expressed their opinions about their taste, associations the product prompted, etc. Each of the 130 participants tested at least 6 varieties of vegetables. The project deliverable to the Client was a coded database.
PMR Research offers a full range of marketing research services across the Central and Eastern European countries. We provide consumer research services (such as customer satisfaction studies, segmentation studies, brand image studies and others), B2B research, and comprehensive industry analysis services. We conduct both quantitative and qualitative research. For more detailed information on the services offered by PMR Research please contact us:
tel. (48 12) 618 90 80
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Central location test (CLT) of fresh vegetables
