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Jakie tusze do rzęs wolą internautki? Internetowa analiza treści - Marzec 2008

W grudniu 2007 roku PMR Research przeprowadził badanie, którego celem była analiza opinii polskich internautek na temat różnych marek tuszu do rzęs (mascary). W szczególności chcieliśmy uzyskać informacje dotyczące tego, jakie kryteria internautki stosują do oceny tuszu do rzęs oraz jak oceniane są najczęściej komentowane produkty. W tym celu zastosowaliśmy nowatorską technikę analizy treści w internecie, która daje możliwość uzyskania wartościowych wyników w krótkim czasie i przy stosunkowo niskich kosztach. Na potrzeby badania poddano analizie zawartość wybranych internetowych forów dyskusyjnych, na których przedstawiane są opinie na temat kosmetyków dla kobiet.

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