Issues to consider before starting your market research project in Eastern Europe and/or Russia - September 2006

Many international companies are facing the challenge of researching the fast changing markets of Central and Eastern Europe, and trying to interpret the results of their market research projects in this region compared with those from other parts of the world. This paper is written as an introductory guide and is based on the author's 15 years of business experience in Central Europe and Russia and the hundreds of market research projects that PMR has conducted in Central Europe and Russia for companies and governments from around the globe.