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Checklist for selecting a market research agency in Central and Eastern Europe - February 2009

Just as cultures around the world vary widely, so do business cultures. This can complicate the process of searching for the right business partner in remote parts of the world. Many international research agencies face these problems when looking for partner agencies in the Central and Eastern Europe (CEE) region. This article highlights issues worth considering when choosing the most appropriate partner in this part of the world.

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