Market Research - PMR Research

Market analysis


Article - PMR Research Cosmetics evolved into daily necessities similar to food items
Cosmetics have become less of a luxury and more of daily necessities similar to food products. Buying cosmetics ceased to be a typical female activity. Men increasingly buy facial and body care products. Research studies conducted by PMR show that cosmetics have evolved into the category of commonly purchased items and they have practically become daily necessities similar to food. A staggering 87% of adult Polish population reported that they bought cosmetic products.
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Article - PMR Research According to Poles, pharmacies are the best places to buy OTC drugs and dietary supplements
Two-thirds of Poles buy OTC medicines and dietary supplements – and they still favour traditional pharmacies as the places for purchasing such products. Most frequently Poles choose analgesics, as well as cold and flu medicines. A survey conducted by PMR Research demonstrated that OTC drugs and dietary supplements are more frequently purchased by women and people from bigger cities as well as those from middle age groups (25-54).
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Article - PMR Research Forecasts regarding household appliances and audio/video devices market in Poland
Polish consumers buy more TVs, home theatres and computers than other audio/video devices or household appliances. Increasingly, such purchases are made online. The research carried out by PMR Research has shown that Poles make plans to buy household appliances and audio/video devices when the models they are currently using break. Large purchases are planned in advance, as an average Polish family cannot afford many expenses of this kind during the year.
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Article - PMR Research Brand Awareness and Customer Loyalty
Brand awareness is the lowest level of brand recall. This is where the brand recall continuum begins, extending from simple brand recognition to having complex cognitive structures constructed on the basis of detailed information concerning the brand. The set of associations and facts about a brand is the direct result of a company's marketing activity, but also of other factors beyond the company's direct control, e.g. recommendations by other product users. The process of building brand image among customers or consumers should be methodically performed and monitored by the company's marketing department.
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