Fieldwork |
Where we operate |
Types of research conducted |
Customer service standards |
Clients
Main types of market research projects conducted by PMR Research as fieldwork services:
1. Quantitative market research
- Face-to-face interviews (PAPI, CAPI)
- Computer-assisted telephone interviewing (CATI)
- Online surveys (CAWI)
- Central location tests (CLT) / Hall tests
- Other types of market research, based on client needs.
2. Qualitative market research
- In-depth interviews (telephone, face-to-face, in-facility)
- Focus group interviews, mini-groups, expert groups
- Accompanied shopping trips (AST)
- Recruitment to qualitative projects
- Other types of market research based on client needs.
3. Healthcare and pharmaceuticals
Research in the healthcare and pharmaceuticals sectors take up a big part of our fieldwork assignments. To learn more about our capabilities in this area, please visit our
Healthcare section.
We are open to challenging non-standard projects, so please feel free to also ask about other methodologies not listed above.
