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Consumer market »
Market research is usually associated primarily with consumer research: surveys and analyses exploring and measuring consumers’ attitudes, choices, motivations and characteristics. At PMR we offer a broad scope of consumer-oriented research using both qualitative and quantitative research techniques.

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Business-to-business »
Research into business-to-business markets is a distinct sub-section of research services where the entities analysed are companies rather than consumers or households. PMR Research analysts have the expertise to design effective business-to-business studies, reach the appropriate respondents and correctly interpret the data. We are experienced in many types of markets and industry sectors, in particular construction, IT/telecom, retail/FMCG, heavy industry and more (more information about our experience).

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