"IBM was seeking a research contractor to investigate the possibility for and potential success of a Polish market launch of a new type of IT service. We selected PMR Research in view of its experience in research and analyses of the Polish IT market. The project was conducted in a... " more » |
Malgorzata Niemczyk
IBM Global Services Marketing Manager
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We are a member of the European Association of Opinion and Marketing Research Professionals ESOMAR.
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PMR Research is a member of EphMRA.
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PMR Research is a member of Business Information Group (BIG)
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| Consumer market » |
Market research is usually associated primarily with consumer research: surveys and analyses exploring and measuring consumers’ attitudes, choices, motivations and characteristics. At PMR we offer a broad scope of consumer-oriented research using both qualitative and quantitative research techniques.
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| Business-to-business » |
Research into business-to-business markets is a distinct sub-section of research services where the entities analysed are companies rather than consumers or households. PMR Research analysts have the expertise to design effective business-to-business studies, reach the appropriate respondents and correctly interpret the data. We are experienced in many types of markets and industry sectors, in particular construction, IT/telecom, retail/FMCG, heavy industry and more (more information about our experience).
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