Research into business-to-business markets is a distinct sub-section of research services where the entities analysed are companies rather than consumers or households. PMR Research analysts have the expertise to design effective business-to-business studies, reach the appropriate respondents and correctly interpret the data. We are experienced in many types of markets and industry sectors, in particular construction, IT/telecom, retail/FMCG, heavy industry and more (more information about our experience).

PMR Research offers the following type of business-to-business research and data collection:

Trade analyses (reports) including estimation of the market size, shares of main players, specification of the product distribution structure, competitive and legal environment. More information on this type of services is available at the sub-website PMR MarketInsight.

Customer satisfaction research – specification of the customer satisfaction level from products or services as a whole and from individual aspects related to these products (such as price, quality, customer service etc.). Combined with information regarding the importance of individual product/service aspects for customers, this allows recommending in which product features to invest in order to increase customer satisfaction.

Business partner satisfaction research – allows specifying the satisfaction level of business partners (co-workers, providers, ordering parties etc.) from cooperation with the company ordering the research. Satisfaction is always described in many aspects depending on the character of the relationship between the company ordering the research and the surveyed business partners. 

Distribution channel analysis – this type of survey, conducted for a given market, delivers information about distribution channels existing on the market, about the manner in which the product flows from producer to ultimate consumer, sales volumes in individual channels, and distribution methods selected by the largest players on the given market.

Segmentation research on B2B markets  – aimed at segmenting customers (who in case of B2B markets are firms and organisations) into several homogenous groups (segments) and a detailed description of these segments, which allows directing activities towards the most attractive consumer groups (segments). The segments are divided based on specific criteria such as demographic features, attitudes, preferences and purchasing power. 

Price research  – allow the specification of the optimum product or service price including price flexibility of consumers (sensitivity level to price), product type and competitive environment.

Creating databases of potential customers  – such databases frequently include information about companies: their contact data, offer description, revenue and employment volume and other information required by the customer (such as the number of computers possessed, number of offices, contact data of specific company departments). Databases are tools allowing for direct increase in sales – the Customer receives a prepared,  completely up-to-date list of potential customers.