"IBM was seeking a research contractor to investigate the possibility for and potential success of a Polish market launch of a new type of IT service. We selected PMR Research in view of its experience in research and analyses of the Polish IT market. The project was conducted in a... " more » |
Malgorzata Niemczyk
IBM Global Services Marketing Manager
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We are a member of the European Association of Opinion and Marketing Research Professionals ESOMAR.
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PMR Research is a member of EphMRA.
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We offer the following types of quantitative studies:
By type of population under study:
- Business-to-business studies
- Household surveys.
By research technique:
- Face-to-face interviews
- Telephone interviews, CATI
- Central location surveys
- Internet surveys.
By subject and type of study:
- Customer satisfaction and loyalty studies
- Business partner satisfaction and loyalty studies
- Employees satisfaction and loyalty studies
- Brand awareness, identity and image studies
- Product image studies
- Pricing studies
- Name tests and packaging tests
- Advertising and concepts tests
- Advertising campaign effectiveness studies
- Distribution studies
- Competition studies
- Segmentation studies
- Studies of consumer habits in the use and purchase of products and brands
- Product and brand positioning studies
- Press readers' preferences surveys.
Typical quantitative study procedure involves:
- Detailed specification of research problem
- Elaboration or study questionnaire
- Pilot study
- Interviews or completion of self - administered questionnaires
- Creation of database
- Statistical data analysis
- Preparation of report from the study
- Presentation of study results in PowerPoint format
- Presentation of marketing recommendations.
We conduct studies throughout Poland and in other Central and Eastern European Countries.
Contact us | Quantitative research | Qualitative research | Desk research | Central location test | PMR Research Medical Panel | PMR Brand Image Insight | PMR MarketInsight
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