"IBM collaborated with PMR Research in the area of analysing selected IT systems used in the sector of digital media. We chose PMR Research after taking into consideration the strong experience of its analysts in undertaking market research, our strong previous collaboration with the company and its specialization in the... " more » |
Katarzyna Ejdowska
CEMA Market Analyst
IBM CoE Market Intelligence
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We are a member of the European Association of Opinion and Marketing Research Professionals ESOMAR.
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PMR Research is a member of EphMRA.
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We offer the following types of quantitative studies:
By type of population under study:
- Business-to-business studies
- Household surveys.
By research technique:
- Face-to-face interviews
- Telephone interviews, CATI
- Central location surveys
- Internet surveys.
By subject and type of study:
- Customer satisfaction and loyalty studies
- Business partner satisfaction and loyalty studies
- Employees satisfaction and loyalty studies
- Brand awareness, identity and image studies
- Product image studies
- Pricing studies
- Name tests and packaging tests
- Advertising and concepts tests
- Advertising campaign effectiveness studies
- Distribution studies
- Competition studies
- Segmentation studies
- Studies of consumer habits in the use and purchase of products and brands
- Product and brand positioning studies
- Press readers' preferences surveys.
Typical quantitative study procedure involves:
- Detailed specification of research problem
- Elaboration or study questionnaire
- Pilot study
- Interviews or completion of self - administered questionnaires
- Creation of database
- Statistical data analysis
- Preparation of report from the study
- Presentation of study results in PowerPoint format
- Presentation of marketing recommendations.
We conduct studies throughout Poland and in other Central and Eastern European Countries.
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On-line interviews with diabetologists
PMR Research has carried out part of the international market research project regarding diabetes treatment. 25 online interviews were conducted among diabetologists in Poland. In the course of the project information collected described diabetes treatment as well as knowledge and [...]
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On-line interviews with neurologists
PMR Research was able to participate in an international market research project regarding ways of dealing with strong headache pain. 20 online interviews were conducted among neurologists in Poland. In the course of the project information was collected describing [...]
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Individual in depth interviews in IT sector
PMR Research has carried out in depth interviews (IDI) with IT managers and directors. Respondents had been recruited among the biggest companies from different sectors in Poland. As a result of the project conducted, information on hardware, software and IT [...]
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Medical equipment market research in Poland
For one of our international clients we successfully identified and recruited a sample of nuclear medicine specialists who use advanced medical imaging equipment. We managed to find 10 specialists speaking fluent English able to answer our client’s questions in an [...]
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Study of price and expenses in the tourism sector
PMR Research recently carried out a survey of price change sensitivity and the structure of tourists' spending at the sites they visit for an operator of a major tourist attraction in Poland. The survey involved 1,300 face-to-face interviews with tourists [...]
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Healthcare studies in Hungary and Poland
PMR Research took part in two international healthcare projects and was responsible for fieldwork in Poland and Hungary. Our responsibilities included, among others, verification of the questionnaire, recruitment of appropriate physicians to the study and monitoring of the process of [...]
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More similar projects »
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Contact us | Quantitative research | Qualitative research | Desk research | Central location test | PMR Research Medical Panel | PMR Brand Image Insight | PMR MarketInsight
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