"IBM collaborated with PMR Research in the area of analysing selected IT systems used in the sector of digital media. We chose PMR Research after taking into consideration the strong experience of its analysts in undertaking market research, our strong previous collaboration with the company and its specialization in the... " more »
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Katarzyna Ejdowska
CEMA Market Analyst IBM CoE Market Intelligence
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We are a member of the European Association of Opinion and Marketing Research Professionals ESOMAR.
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PMR Research is a member of EphMRA.
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We offer the following types of quantitative studies:
By type of population under study:
- Business-to-business studies
- Household surveys.
By research technique:
- Face-to-face interviews
- Telephone interviews, CATI
- Central location surveys
- Internet surveys.
By subject and type of study:
- Customer satisfaction and loyalty studies
- Business partner satisfaction and loyalty studies
- Employees satisfaction and loyalty studies
- Brand awareness, identity and image studies
- Product image studies
- Pricing studies
- Name tests and packaging tests
- Advertising and concepts tests
- Advertising campaign effectiveness studies
- Distribution studies
- Competition studies
- Segmentation studies
- Studies of consumer habits in the use and purchase of products and brands
- Product and brand positioning studies
- Press readers' preferences surveys.
Typical quantitative study procedure involves:
- Detailed specification of research problem
- Elaboration or study questionnaire
- Pilot study
- Interviews or completion of self - administered questionnaires
- Creation of database
- Statistical data analysis
- Preparation of report from the study
- Presentation of study results in PowerPoint format
- Presentation of marketing recommendations.
We conduct studies throughout Poland and in other Central and Eastern European Countries.
Contact us | Quantitative research | Qualitative research | Desk research | Central location test | PMR Research Medical Panel | PMR Brand Image Insight | PMR MarketInsight
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