Quantitative market research services provided by PMR Research

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"IBM collaborated with PMR Research in the area of analysing selected IT systems used in the sector of digital media. We chose PMR Research after taking into consideration the strong experience of its analysts in undertaking market research, our strong previous collaboration with the company and its specialization in the... " more »

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CEMA Market Analyst
IBM CoE Market Intelligence

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Successfully planning central location tests

Checklist for selecting a market research agency in Central and Eastern Europe

Survey of the Polish chain restaurant market: current situation and growth prospects

We are a member of the European Association of Opinion and Marketing Research Professionals ESOMAR.

PMR Research is a member of EphMRA.

HOME » METHODOLOGY AND TOOLS » QUANTITATIVE RESEARCH

We offer the following types of quantitative studies:

By type of population under study:

Business-to-business studies
Household surveys.

By research technique:

Face-to-face interviews
Telephone interviews, CATI
Central location surveys
Internet surveys.

By subject and type of study:

Customer satisfaction and loyalty studies
Business partner satisfaction and loyalty studies
Employees satisfaction and loyalty studies
Brand awareness, identity and image studies
Product image studies
Pricing studies
Name tests and packaging tests
Advertising and concepts tests
Advertising campaign effectiveness studies
Distribution studies
Competition studies
Segmentation studies
Studies of consumer habits in the use and purchase of products and brands
Product and brand positioning studies
Press readers' preferences surveys.

Typical quantitative study procedure involves:

Detailed specification of research problem
Elaboration or study questionnaire
Pilot study
Interviews or completion of self - administered questionnaires
Creation of database
Statistical data analysis
Preparation of report from the study
Presentation of study results in PowerPoint format
Presentation of marketing recommendations.

We conduct studies throughout Poland and in other Central and Eastern European Countries.

Examples of similar projects »


	On-line survey among gynaecologists in Czech Republic and Slovakia PMR Research was commissioned to recruit gynaecologists in Czech Republic and Slovakia for an internet survey regarding oral contraception. Our team found appropriate physicians, contacted them with invitations to complete the study, and then monitored the process of filling in [...]

	Mystery shopping in pharmacies and CATI interviews with paediatricians Working for a global home, health and personal care products company, PMR Research carried out a series of 480 mystery shopping visits in pharmacies in 6 biggest Polish cities and completed 120 telephone interviews with Polish paediatricians as a part [...]

	Hypermarket customer satisfaction study – CATI survey Commissioned by the owner of a retail chain, PMR has conducted market research regarding customer satisfaction with a number of hypermarket chains. We conducted a total of 600 CATI interviews in selected locations in Poland and asked respondents about the [...]

	Banks brand image study among enterprises and institutions in Russia PMR has conducted a study on the brand image of a number of selected banking institutions among medium and large companies and other institutions in Russia. The study was a part of an international market research project carried out for [...]

	CAWI interviews in healthcare sector - pre-market entry research project Working for a large manufacturer operating in the healthcare sector, PMR Research conducted market research in four European countries: Croatia, Poland, Sweden and Ukraine. The numerous aims of the project included identification of drug prescribing behaviours, evaluation of a range [...]

	Online survey with mobile and Internet communication services users PMR Research carried out a survey on a new mobile VoIP communication technology for a major European phone operator. A total number of 430 interviews with mobile phone and Internet users were completed. The interviews were based on an online [...]

More similar projects »