"Based on the quality of the Polish market study you recently completed for Cupa Group I am delighted to provide you with the following recommendation: Cupa Natural Materials needed to obtain in-depth information on the construction materials sector in one of the countries of Eastern Europe. We wanted to... " more » |
Lewis McNeice
Marketing Director, Cupa Group
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We are a member of the European Association of Opinion and Marketing Research Professionals ESOMAR.
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PMR Research is a member of EphMRA.
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PMR Research offers in-hall/central location testing in a range of Central and Eastern European countries, including Poland, the Czech Republic and Slovakia, Hungary, Russia and Ukraine, Estonia, Latvia and Lithuania, Romania and Bulgaria, and Slovenia.
Central location tests are used mostly to test new or modified products and advertising materials. Their uniqe value is that they allow certain product features, such as flavour, scent or appearance, to be tested in standardised conditions. The tests are conducted in purpose-designed facilities in city-centre locations, which are attended by the test participants, recruited according to specific criteria. |
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PMR Research has experience of in-hall testing in the following areas:
- cosmetics and toiletries tests
- domestic chemical products tests
- dry foods tests
- fresh foods tests
- beverages tests
- fragrance tests
- flavour tests
- shape and appearance tests
- new product tests
- modified product tests
- packaging tests
- ad concept tests
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Central location test of chocolate wafers
PMR conducted a product test in Warsaw and Krakow. The participants who qualified to participate in the test were asked to come to our facility in the city centre to taste a number of wafers. We conducted 150 complete interviews. [...]
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Second wave of baby nourishing creams in-hall test in Poland
PMR Research conducted second wave of central location fragrance test of baby nourishing creams in two Polish cities. 200 interviews were conducted with mothers of young children and expecting mothers.
The Central Location Test (CLT) was conducted according to the [...]
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In-hall test of baby nourishing creams in Poland
PMR Research conducted a central location fragrance test of baby nourishing creams in two Polish cities. About 180 interviews were conducted with mother and mother to be.
The Central Location Test (CLT) was conducted according to the following procedure: respondents [...]
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PMR Research membership in EphMRA
PMR Research is a member of EphMRA - European Pharmaceutical Market Research Association focused on development and improvement of standards and techniques for market research in the field of pharmaceuticals and healthcare.
PMR Research became an associate member of EphMRA as [...]
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Central location test of shower gels in Poland and Germany
PMR Research conducted an hall fragrance test of shower gels in Poland and Germany. Over 1,500 interviews were conducted with women who met the screening criteria. The central location test (CLT) was conducted according to the following procedure: respondents [...]
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Central location test of confectionery products for a UK-based client
PMR conducted a 3-day product test in Warsaw and Krakow. The participants who qualified to participate in the test were asked to come to our facility in the city centre three times over three days to taste a number of [...]
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More similar projects »
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Contact us | Quantitative research | Qualitative research | Desk research | Central location test | PMR Research Medical Panel | PMR Brand Image Insight | PMR MarketInsight
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