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Qualitative brand image research for a footwear manufacturer – focus group interviews
A client from the footwear business commissioned PMR Research to conduct an explorative qualitative brand image study among the target group for its products. Our client was looking to obtain the following information:
Perception of footwear in [...]
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Nationwide face-to-face study in Poland on private labels
PMR Research carried out a study on a nationwide sample of Polish consumers. The study was conducted in September 2009. The survey’s objective was to gain an insight into the shopping patterns of Polish consumers and their views on private [...]
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Clothing, shoes and accessories - accompanied shopping and focus groups in Poland
PMR carried out 12 focus group interviews and 15 accompanied shopping with women – inhabitants of three Polish cities:
Katowice
Poznań
Wroc³aw.
During the AS pairs of respondents accompanied by PMR moderator [...]
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Irradiation and sterilization services market in Poland
Working for £ód¼ University of Technology (Politechnika £ódzka), PMR Research prepared a report on the irradiation and sterilization services market in Poland. The report was based on following sources of information:
desk research analysis
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Study of Polish market of printer inks and toners
PMR Research undertook a study of Polish market of printer inks and toners for an international client. The project was a part of a larger multinational study and has been commissioned by a company involved in the provision of a [...]
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Segmentation of the electrical components market in Poland
PMR Research has carried out a segmentation of the electric components market in Poland. The report was based on 300 CATI interviews with panel builders, designers of wiring systems, and contractors.
The main aims of the project were to [...]
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The power tools market in Poland - a report by PMR Research
PMR Research has prepared a report describing the situation in the market of Polish power tools and accessories for one of the largest power tools manufacturers in the world. The report was based on PMR MarketInsight Methodology and sourced data [...]
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White goods - advertising concepts testing
Working for a UK-based client, PMR carried out four focus group interviews with people who had recently bought or were planning to buy large household appliances. The study was a part of an international project. The main aim of the [...]
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Extensive market study of portable power generators in Russia
PMR Research has recently completed a project on the Russian market of portable gensets of up to 12 kW. The aim of the project was to provide information on market size, main market segments, distribution channels, certification requirements and the [...]
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The agricultural machinery market in Poland
PMR Research was commissioned by Japanese trade organisation to perform market study on agricultural machinery market in Poland. The aim of the project was to describe three specified segments of the agricultural machinery market: tractors, combine harvesters and cultivating machinery. [...]
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