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HoReCa market in Poland
PMR Research – PMR’s research division (www.research-pmr.com) – conducted a survey in March and April 2010 among over 600 food establishments in Poland. The research was conducted for PMR's report entitled „HoReCa market in Poland 2010. Market analysis and [...]
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In- hall test of chocolate wafers
Working for one of our long term client we have conducted another central location test on chocolate wafers. PMR Research was responsible for finding appropriate participants who met the recruitment criteria and conducting interviews in our facility in the city [...]
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PMR Research at the EphMRA 2010 Interim Members Meeting
Meet us at the EphMRA 2010 IMM (Interim Members Meeting) on Thursday 11 February 2010 in London.
As PMR Research became an associate member of EphMRA in 2009, we look forward to meeting the fellow members at the first meeting [...]
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Neuromarketing test of food products advertisements
Working for a global firm from the FMCG sector, PMR Research conducted 53 testing sessions of TV advertisement concepts using neuromarketing research techniques – electroencephalogram and eye tracker. The respondents were regular consumers of particular food products. Each testing session [...]
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Central location test of chocolate wafers
PMR conducted a product test in Warsaw and Krakow. The participants who qualified to participate in the test were asked to come to our facility in the city centre to taste a number of wafers. We conducted 150 complete interviews. [...]
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Second wave of baby nourishing creams in-hall test in Poland
PMR Research conducted second wave of central location fragrance test of baby nourishing creams in two Polish cities. 200 interviews were conducted with mothers of young children and expecting mothers.
The Central Location Test (CLT) was conducted according to the [...]
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HoReCa: Face-to-face interviews about tea bags with managers of up-market cafes, restaurants and hotels in Poland
Working for a global player from the FMCG sector, PMR Research conducted 60 face-to-face interviews with managers of up-market cafes, restaurants and hotels in Cracow holding personal responsibility for tea selection and ordering. The aim of this study was to [...]
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Nationwide face-to-face study in Poland on private labels
PMR Research carried out a study on a nationwide sample of Polish consumers. The study was conducted in September 2009. The survey’s objective was to gain an insight into the shopping patterns of Polish consumers and their views on private [...]
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In-hall test of baby nourishing creams in Poland
PMR Research conducted a central location fragrance test of baby nourishing creams in two Polish cities. About 180 interviews were conducted with mother and mother to be.
The Central Location Test (CLT) was conducted according to the following procedure: respondents [...]
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FGIs on ethnic food
PMR Research carried out group discussions with female inhabitants of two Polish cities – Krakow and Warsaw. Six focus group interviews were conducted between September 30th and October 1st, 2009. The main aim of the research was to identify consumers’ [...]
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