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PMR Research conducted focus group sessions regarding fresh vegetables
Study was using combination of qualitative and quantitative methods and was aiming at finding main 'themes' by which particular products could be advertized.
PMR Research offers a full range of marketing research services across the Central and Eastern European countries. We [...]
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Personal interviews with the biggest Polish retailers
Interviewees were central buyers of the products from "health and beauty" category. Main aim of the study was to evaluate performance of the biggest suppliers of "health and beauty" products in a particular realms, like i.e. communication, logistics and etc. [...]
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Internet Users' Favourite Mascaras - Internet content analysis
In December 2007 PMR Research carried out research project to analyse the opinions of Polish female internet users about various mascaras. In particular, we wanted to obtain information on the criteria applied by internet users to assess a mascara and [...]
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Fabric softeners fragrances test in Poland
International company commissioned PMR Research to conduct fragrance test using central location (CLT) method.
Study objective was to test 5 fragrances administered in a two different ways – on damp laundry and from the bottles. The project was conducted in Krakow. [...]
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New fine fragrances for women - central location test in Poland
PMR Research has conducted a central location test of new fine fragrances for the American company Q Research Solutions, whose specialist services include testing products for packaged consumer goods companies (cosmetics, toiletries, household goods), food and beverage manufacturers, and fragrance [...]
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Central location test of fragrances in Poland
Large international company commissioned PMR Research to conduct central location test (CLT) of fragrances.
Study objective was to test 19 fragrances over two days, by the same respondents each day. The project was conducted in 2 cities: Krakow and Warsaw. [...]
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PMR Research takes part in a multi-country study on organic and genetically modified foods
The British market research company Accent Marketing & Research commissioned PMR Research to conduct a study on organic and genetically modified food. The study was part of an international project; PMR Research was responsible for fieldwork in Poland. The respondents [...]
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Research on consumers of alcoholic beverages and advertisement concept testing
PMR Research conducted a central location test on consumers of alcoholic beverages in Poland. The project was commissioned by an US-based client, on behalf of one of the biggest global producers of alcoholic beverages. The main objective of the project [...]
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Report on selected food and beverage markets in Poland
PMR Research prepared a report describing the situation in selected food and beverage markets in Poland. The report was prepared through desk research (augmented by know-how gathered during previous projects on the food industry) for a UK-based leading importer of [...]
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Meat market in Czech Republic
PMR Research prepared an analytical report on the Czech meat market for the leader of the Polish meat industry - Animex Sp. z o.o.
The key information included in the report:
size of the Czech fresh and processed meat market
description of meat [...]
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